Akshay Lakra
Decoding Marketing One Story At A Time
B2B marketer at a tech startup. I write about growth, go-to-market, and the unglamorous craft of turning a product nobody knows about into one people choose.
About
A Marketer Who Actually Gets Tech
I've spent the last three years inside B2B SaaS — close enough to engineering to read the codebase, close enough to sales to know which deals slip and why. That middle seat shapes everything I write and ship.
My take: most marketing is loud, generic, and addressed to nobody in particular. The work I care about is quieter and sharper — figuring out the exact buyer, the exact moment, the exact reason they'd switch.
My Mission
Help technical teams find the words and motions that turn a great product into a category most people would defend.
3+
Years in B2B marketing
50+
Blog posts published
∞
Cups of chai consumed
1
Startup I'm building at
What I Do
Blog
What I've Been Thinking
Files
Free Resources & Templates
The same templates, frameworks, and swipe files I use day-to-day. No email gate — take what's useful, ignore the rest.
Channels
Find Me Everywhere
Contact
Let's Talk
Working on B2B GTM, hiring for marketing, or just want to argue about positioning over coffee? My inbox is open.